CRM & DMS strategy
Choose and use the systems that fit the business, the team, and the way work really gets done.
AUTO CRM GUY / AUTOMOTIVE CONSULTING
Dealer technology from someone who’s actually lived in it.
I help dealers, vendors, and automotive technology companies make better decisions about CRM, DMS, product, integrations, implementation, and the work that happens between them.
THE WORK
The right answer starts with the real workflow.
A system can look great in a demo and still create friction at a dealership. I bring automotive operating context and product experience to the decisions that affect both the people building a solution and the people using it every day.
WHERE I HELP
From selection to the messy middle.
Vendor evaluation
Ask better questions, compare real tradeoffs, and look past the demo before committing.
Implementation & migrations
Plan the transition, manage the details, and protect the workflows people depend on.
Dealer workflow
Map what actually happens in the store, then make technology support it.
Integrations & APIs
Connect the right systems, define the data flow, and untangle where handoffs break.
Compliance & AI
Evaluate practical applications and the operational risks that come with them.
EXPERIENCE THAT CONNECTS
I understand both sides of the table.
My background spans dealership systems, CRM, DMS, product management, integrations, and software strategy. I can translate between the needs of a dealer and the decisions a product team has to make.
For dealers
Technology selection, process, migration, adoption, and a second opinion before a consequential decision.
For vendors and product teams
Automotive product strategy, requirements, integrations, dealer usability, due diligence, and market fit.
LET’S TALK
Let’s make the next technology decision a better one.
Tell me what you are working through. We will start with the actual problem and find a useful next step.